In an increasingly competitive real estate market, we offer the data, analysis, insights and coaching you need to thrive.

We work with some of the largest and most reputable brands in the real estate industry and some of the smallest. No matter your position, we can help. 

The Live Group

Welcome to The Live Group, where innovation meets expertise to transform your real estate business.

Founded by Chris Mercer and Aaron David, our journey began with a vision to revolutionise accounting practices by focusing on ideas and innovation, not just compliance.

Chris Mercer

Chris Mercer’s extensive experience in the real estate industry led to the creation of Live Real Estate Accounts in 2007, now a pivotal part of The Live Group. Our foundation rests on three fundamental pillars: data and analytics, revenue maximisation, and profit protection. 

Aaron David

With over 25 years of experience in various businesses, Aaron David brings a keen understanding of client relations and operational challenges. At Live Real Estate Accounts, he spearheads the day-to-day operations, empowering businesses with smart solutions and unparalleled support. 

At The Live Group, we rely on data analytics, not just emotions, to make informed decisions.

We help real estate businesses unlock revenue potential by analysing their marketplace and optimising marketing strategies.

We have exclusive access to real estate industry data which exposes the real market conditions, opportunities and best practices, across the country.

Additionally, our comprehensive accounting and strategic planning services ensure maximum profitability.

Our Approach

In these challenging times, we’ve conducted numerous case studies and identified key strategies to strengthen real estate businesses. We advocate for a more assertive approach, reintroducing the power of ‘no’ to regain control, particularly within sales divisions. 

Join us at The Live Group and embark on a journey towards business empowerment and growth.

Let's redefine real estate success together with our proven three-pillar approach.

Live Real Estate Accounts

With Live Real Estate Accounts, you can be confident that your finances are being managed professionally and efficiently. 

Our team of experienced Accountants and Bookkeepers specialise in real estate accounting and have an in-depth understanding of the industry. 

REAP Dashboard

Finding the balance between revenue maximization and profit protection, and using the insights learned from the results in the REAP Dashboard, allow the best outcomes for the business being examined.

REAP is the first platform that shows how your business is really performing, plus where and how you can increase your profit. Real estate can be a complex business – we aim to simplify it. 

Live Business Coaching

Unlock your real estate business's potential with our strategic insights and practical guidance.

Experience transformative coaching at Live Business Coaching, led by Chris Mercer, a Chartered Accountant with over 20 years of specialised expertise in real estate, partnered with Michael Murray, High Performance Coach (former Head of Sales, McGrath Estate Agents). 

Get in touch to learn more about The Live Group

Submit an Enquiry

For all enquiries, please submit an inquiry through our contact form. Simply enter your details and one of our team will be in touch.

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