Welcome to The Live Group, where innovation meets expertise to transform your real estate business.
Founded by Chris Mercer and Aaron David, our journey began with a vision to revolutionise accounting practices by focusing on ideas and innovation, not just compliance.
Chris Mercer
Chris Mercer’s extensive experience in the real estate industry led to the creation of Live Real Estate Accounts in 2007, now a pivotal part of The Live Group. Our foundation rests on three fundamental pillars: data and analytics, revenue maximisation, and profit protection.
Aaron David
With over 25 years of experience in various businesses, Aaron David brings a keen understanding of client relations and operational challenges. At Live Real Estate Accounts, he spearheads the day-to-day operations, empowering businesses with smart solutions and unparalleled support.
At The Live Group, we rely on data analytics, not just emotions, to make informed decisions.
We help real estate businesses unlock revenue potential by analysing their marketplace and optimising marketing strategies.
We have exclusive access to real estate industry data which exposes the real market conditions, opportunities and best practices, across the country.
Additionally, our comprehensive accounting and strategic planning services ensure maximum profitability.
Our Approach
In these challenging times, we’ve conducted numerous case studies and identified key strategies to strengthen real estate businesses. We advocate for a more assertive approach, reintroducing the power of ‘no’ to regain control, particularly within sales divisions.
Finding the balance between revenue maximization and profit protection, and using the insights learned from the results in the REAP Dashboard, allow the best outcomes for the business being examined.
REAP is the first platform that shows how your business is really performing, plus where and how you can increase your profit.Real estate can be a complex business – we aim to simplify it.
Unlock your real estate business's potential with our strategic insights and practical guidance.
Experience transformative coaching at Live Business Coaching, led by Chris Mercer, a Chartered Accountant with over 20 years of specialised expertise in real estate, partnered with Michael Murray, High Performance Coach (former Head of Sales, McGrath Estate Agents).